Hey there, and welcome to my healthcare brand strategy & marketing blog. You’re probably reading this page because you “opted-in” to my email list at one time. Since I’ve been working on other things, and not this website, it may have been a while ago. My apologies, but the good news is … at least I haven’t been “spamming you” since then.
Here’s my welcome video: as you can see, I’m not real comfortable talking on camera … pretty stiff, sorry.
It would be funny if it weren’t so painful to watch.
(1 minute, 23 seconds):
And I appreciate your interest in this community.
Well, this community … of people who are interested in growing their practice by better connecting with patients. And prospective patients.
My MISSION is to help y’all to live with passion as patient advocates. Nobody can do it better than you.
That may mean physicians – like me – or hospital marketers, or marketing agency marketers, or other healthcare practitioners.
Anyone who recognizes the potential of the internet to connect people.
Isn’t that ironic? It’s a paradox (pair-o-docs?) that many people insist that the internet is impersonal; that the internet is distancing people from each other. And yet, more than one study reveals that patients who are connected to their care team through digital communication – email, messaging/texting, and social media – are overall healthier!
- They are more compliant with their treatment plans.
- They report better “patient experience” scores.
- They have lower re-admission rates.
- The are more engaged in their health, and have better outcomes.
- Simply put … they are healthier.
And guess what measures CMS is using to calculate your Medicare/Medicaid Reimbursement?
- readmission rates
- patient experience scores
Seriously. That means that connecting with your patients pays off … directly to your financial bottom line.
Better connecting with your prospective patients pays off, too. How? By filling your clinics. By them choosing you for their care.
Connecting pays off by Growing Your Practice!
Wow. Who knew?
Well, as a matter of fact, the big-boy health systems knew. Systems like Cleveland Clinic, and Mayo Clinic, and Henry Ford, and many others. They know that investing in “content marketing” results in more patients, healthier patients, and a contribution to their financial bottom line.
Healthcare Content Marketing
The key to growing your practice in this digital world is great “content.” Why? Because you must be found by people who are looking for answers to their health questions. And in order to be found, you must provide answers to those questions. Answers. Information…content. Wondering why your practice isn’t growing despite your pretty website? Great content is the missing piece to that puzzle!
Since my own rare spinal cord disease keeps me from my own surgical practice, I can still contribute to health outcomes in this way:
- By building this community.
- By teaching you and others to better connect with your patients.
- By teaching you to better connect with your prospective patients, and serve your patients.
- By helping Hospitals, and Health Systems, and other Practitioners to do the same.
To achieve these goals, I will be using this website to review Healthcare Brand Strategy, Marketing Strategy and Healthcare Content Marketing.
Let’s clarify something:
You don’t actually SELL in healthcare. You’re not selling anything … you’re not even selling healthcare!
If you’re “selling” anything, it’s a relationship. A long-term relationship of trust. You’re connecting.
You’re providing your community with the information – content – that they are seeking. You’re using content to build a trusting relationship; you’re using content to educate them; you’re providing content to answer their health questions, to relieve their anxiety, and to help them make informed decisions about their health. Or the health of people that they help care for.
Along the way, they come to know you as their trusted, helpful resource of accurate health information. Of valued content. They come to know, like, and trust you. And when the time comes for them to make a clinic appointment or go to the hospital … they will come to you for their care. Win/win.
So let’s call it what it is … “Content Connecting.”
Is there ROI (return on investment) from content connecting?
Why do you think that the big-boy systems are doing this? Yes, there is HUGE ROI from content marketing. And, the ROI from content marketing can’t be touched by traditional marketing. Not even close. The professionals estimate that investing in producing quality content that connects with your community returns over four times (!!) what traditional marketing can provide. Let me say that again: the ROI from content marketing is more than four times the ROI from traditional marketing! Yes … it’s worth your time. It’s worth your effort. You want to grow your practice, right?
That’s what this site – and this community – is about. So thanks for joining!
Thanks So Much for your interest!
Now that I have more help with my consulting business, I will be spending more time on this site and on teaching others to achieve the same success that I bring to my consulting clients.
Stay tuned for more, especially as we put the finishing touches on the Healthcare Content Academy … and until then … keep chillin :)