As the tenets of content marketing become widely adopted in healthcare, as in other industries, we are hearing more about storytelling. Story as a branding or marketing technique has reached medicine: Storytelling as a way to engage your audience, your patient community. Storytelling as a way to make your doctors more human, more accessible. My […]
Chats with Russ – Dr. Wendy Sue Swanson
Interview of Dr. Wendy Sue Swanson: 5 Minutes Worth Watching I recently chatted with Dr. Wendy Sue Swanson to learn about her use of the internet to better serve her community. In this first 5-minute video we focus on how she uses the digital world to better connect with patients, to educate and serve them better. Future installments will […]