Capture Your Zombie Brand: 6 Essential Steps for Building Your Online Healthcare Brand [ Be sure to check out my chat with Janet Kennedy, over at Get Social Health; or at Health Works Collective] Your Brand Already Exists “I don’t have a brand,” or “I don’t need a brand.” That’s what I hear from my peers […]
The Top 5 Essential Rules for any Healthcare Brand Connecting Online
Here are the Top-5 essential Rules – the 5-C’s – for physicians and healthcare systems that are just now entering the digital world – HealthCare Social Media – HCSM. As our healthcare systems move toward branding our hospitals and medical practices, it is crucial that we are clear about our business objectives. We must clarify […]
Brand in Healthcare
What Does it Mean to “Brand” Your Practice? The following article provides: 1. Definition of “brand” 2. Reasons to start participating, engaging, NOW 3. Reasons that you are not participating in social media, and 4. How to start. Also be sure to read Top 5 Essential Rules For Any Healthcare Brand Connecting Online. What is […]