Search Results for: content

Health Content Curation to Add Value for Your Audience

We don’t have an information shortage, we have an information quality shortage; we have an attention shortage … Your patients are trying to drink from a health information fire hose, but the water is dirty – it’s mis-information. They find that mis-information every time they search for answers to their health questions. Why? Because the “information” their […]

Repurpose to Video: How to Repurpose Your Content

By Russ 1 Comment

Creating content is a chore! So how can you make the most of it? How can you get more mileage out of the effort you invest? More bang for your buck? Maximize your ROI? Answer: you can repurpose and re-use your content to make the most of it! As we recently reviewed on the Russ […]

Patient Persona Creation: Advanced Tips for Content Creation

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Followers of this blog, or participants in any of my workshops on healthcare brand strategy, know that I am a huge advocate of using patient persona creation to guide content creation. You can read or watch more about patient personas HERE and HERE. Content creation because you must provide great content – trustworthy, accurate health information that […]

HATE to Write? How to Produce Healthcare Blog Content Anyway

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Very few of us enjoy writing. That image above is how most of us feel about writing: we hate to write! In fact,most physicians loathe writing, especially after taking so many notes for so many years. But even those of us who enjoy writing simply don’t have the time! You have patients to see; EMR […]

How to Use Twitter to Figure Out What Healthcare Content to Provide

By Russ 2 Comments

Twitter for Healthcare Content Research At first, your blog was sizzling … now it’s Fizzling So maybe you’ve added a blog to your hospital site, or your practice site. And maybe you had some things to say … at first. But then the well ran dry. Now you’re wondering what to write about; you’re wondering […]