The Patient Waiting Experience I was so grateful to sit down and chat with my friend, Karen D. DeCuir-DiNicola (Karen-D3 to her friends) about her mission to improve the patient waiting experience. Because every patient spends time waiting. And if you can improve their patient waiting experience, you can improve their overall patient experience. And the benefits […]
Inbound Marketing: What Are Your (Prospective) Patients Looking For?
More Secret Sauce for Connecting with Your Prospective Patients In my last article I covered some “secret sauce” … using Twitter for healthcare research, to find out what your prospecive patents are asking online. After all, if you don’t know what they are looking for, you cannot provide it, and you won’t be found. Provide […]
It’s Not Healthcare Content MARKETING!
Content Connecting Manifesto Yeah, I know … I’ve said it before (only because it’s true): “Healthcare Content Marketing” isn’t really marketing. We’re not marketing; we’re not selling anything. Okay, maybe we are selling something … we’re “selling” a patient experience. Because if you try to “sell” your practice by selling your services – whatever those may be, in […]
Physicians and Social Media – The Reasons Docs Give For Not Connecting
Physicians and Social Media I am flattered and honored that the folks over at Physicians Practice recently asked to interview me. As one of those geeky, blogging-doctors, they asked my opinion on the topic of Physicians and Social Media. Please take a look at that short (very short) video over on their site – it’s an interesting […]
Brand in Healthcare
What Does it Mean to “Brand” Your Practice? The following article provides: 1. Definition of “brand” 2. Reasons to start participating, engaging, NOW 3. Reasons that you are not participating in social media, and 4. How to start. Also be sure to read Top 5 Essential Rules For Any Healthcare Brand Connecting Online. What is […]