Doctors in the Digital World. Please come listen to Dr. Bryan Vartabedian MD describe his journey in the public digital space; how he struggles to find creative time; how he thinks physicians can benefit from their digital footprint in general, his insights gained from Twitter, and more. He kindly spent time chatting with me for our […]
How to Use Twitter to Figure Out What Healthcare Content to Provide
Twitter for Healthcare Content Research At first, your blog was sizzling … now it’s Fizzling So maybe you’ve added a blog to your hospital site, or your practice site. And maybe you had some things to say … at first. But then the well ran dry. Now you’re wondering what to write about; you’re wondering […]
Healthcare Social Media: Doctors on Social?
Healthcare Social Media According to a study by the Journal of Medical Internet Research (JMIR) reported in November, 2014: Nearly all hospitals (94%) have a Facebook page, but only about 50% are active on Twitter. On the other hand, a minority are connecting with patients via texting and email. Some Electronic Health Records (EHR) actually […]
Do You Have A Social Media Policy Manual?
Welcome to the 25th 21st Century Despite the fact that most of medicine is mired in the 20th century, the rest of society if flying ahead. The fact is, nearly 100% of companies are involved in social media, like it or not. Hospitals and medical practices are behind, but quickly catching up: our employees are blogging, tweeting, updating […]
Get Some Love from Doctor Ratings Sites
. How Doctor Ratings Sites Can Be Your Friend. Really. EVERY physician is becoming familiar with so-called Doctor-rating sites. You know, those sites where patients can leave anonymous doctor reviews and comments about their visits to your practice. Unfortunately for many physicians, their first introduction to the digital world and “social media” is through negative […]