WHY SEO? The last article here reviewed the benefits of Google Analytics for optimizing your website. Well, search engine optimization – SEO – is the flip side of that coin. SEO matters more than you may know… More than 50% of all organic search traffic goes to the top 3 links on the search engine […]
Healthcare Marketing: Anti-Marketing Manifesto
The term “marketing” usually has a (very) negative connotation for those of us in healthcare. It conjures up images of high-pressure sales. Of websites with flashing fluorescent arrows and “limited” supplies, so order now! But, those images are actually of “healthcare advertising,” not marketing. And recently, some folks that I respect tell me that there are […]
SAVE Your Marketing
Replace the Healthcare 4 P’s in Your Marketing The History of the 4 P’s in Marketing In business, especially for businesses that sell a product, “the 4 P’s” have been marketing dogma since the 1950’s. The Healthcare 4 P’s grew out of the marketing mix described by Borden, and even evolved into more complicated marketing schema […]
Personas for Healthcare Marketing: Definition, Value, and Blueprint
How to Use Patient Personas for Optimal Connection Healthcare “Marketing”? If you want to truly connect with your patient community – and your prospective patient community, for that matter – you must know who you are trying to connect with. You must understand them. This article is about how to develop patient personas in […]
Content Marketing in Healthcare
Healthcare Content Marketing Defined If you are in healthcare – either as a practitioner, or someone in the C-suite or management – you may have a natural aversion to “marketing.” Perhaps you see marketing as a necessary evil to bring in customers (aka patients). Even if you view marketing in a favorable light, chances are that […]