We don’t have an information shortage, we have an information quality shortage; we have an attention shortage … Your patients are trying to drink from a health information fire hose, but the water is dirty – it’s mis-information. They find that mis-information every time they search for answers to their health questions. Why? Because the “information” their […]
Healthcare Marketing Podcast
Healthcare Marketing Podcast: the Only Podcast BY Doctors FOR Doctors … How to Market Your Clinical Practice ! Healthcare Brand Strategy and Marketing Podcast I am proud to announce that the “Russ and Randy | Healthcare’s Prescription for Web & Social ” Podcast is now more than a year old!! We have now published more than […]
Why Doesn’t Your Website Rank?
Optimize Your Website: Wondering Why Your Website Does’t Rank? Wondering How Google Works? You need to understand SEO. The following is a guest post from Randall Wong, MD Be sure to check out the NEW Healthcare Brand Podcast: RUSS & RANDY Listen Now! SEO stands for Search Engine Optimization. SEO is the basis by which Google […]
How to Use Twitter to Figure Out What Healthcare Content to Provide
Twitter for Healthcare Content Research At first, your blog was sizzling … now it’s Fizzling So maybe you’ve added a blog to your hospital site, or your practice site. And maybe you had some things to say … at first. But then the well ran dry. Now you’re wondering what to write about; you’re wondering […]
Personas for Healthcare Marketing: Definition, Value, and Blueprint
How to Use Patient Personas for Optimal Connection Healthcare “Marketing”? If you want to truly connect with your patient community – and your prospective patient community, for that matter – you must know who you are trying to connect with. You must understand them. This article is about how to develop patient personas in […]