We don’t have an information shortage, we have an information quality shortage; we have an attention shortage … Your patients are trying to drink from a health information fire hose, but the water is dirty – it’s mis-information. They find that mis-information every time they search for answers to their health questions. Why? Because the “information” their […]
It’s Not Healthcare Content MARKETING!
Content Connecting Manifesto Yeah, I know … I’ve said it before (only because it’s true): “Healthcare Content Marketing” isn’t really marketing. We’re not marketing; we’re not selling anything. Okay, maybe we are selling something … we’re “selling” a patient experience. Because if you try to “sell” your practice by selling your services – whatever those may be, in […]