Paid Traffic: is There a Place for it in Healthcare? Whether there is a place for paid traffic in healthcare really comes down to the return-on-investment (ROI) calculation. We’ll return to that in a moment. But first, let’s review a brief history of advertising in medicine, then review how “paid traffic in healthcare” differs from […]
HATE to Write? How to Produce Healthcare Blog Content Anyway
Very few of us enjoy writing. That image above is how most of us feel about writing: we hate to write! In fact,most physicians loathe writing, especially after taking so many notes for so many years. But even those of us who enjoy writing simply don’t have the time! You have patients to see; EMR […]