More Secret Sauce for Connecting with Your Prospective Patients In my last article I covered some “secret sauce” … using Twitter for healthcare research, to find out what your prospecive patents are asking online. After all, if you don’t know what they are looking for, you cannot provide it, and you won’t be found. Provide […]
Personas for Healthcare Marketing: Definition, Value, and Blueprint
How to Use Patient Personas for Optimal Connection Healthcare “Marketing”? If you want to truly connect with your patient community – and your prospective patient community, for that matter – you must know who you are trying to connect with. You must understand them. This article is about how to develop patient personas in […]
It’s Not Healthcare Content MARKETING!
Content Connecting Manifesto Yeah, I know … I’ve said it before (only because it’s true): “Healthcare Content Marketing” isn’t really marketing. We’re not marketing; we’re not selling anything. Okay, maybe we are selling something … we’re “selling” a patient experience. Because if you try to “sell” your practice by selling your services – whatever those may be, in […]
Content Marketing in Healthcare
Healthcare Content Marketing Defined If you are in healthcare – either as a practitioner, or someone in the C-suite or management – you may have a natural aversion to “marketing.” Perhaps you see marketing as a necessary evil to bring in customers (aka patients). Even if you view marketing in a favorable light, chances are that […]