Russell Faust, MD, PhD

mission: passionate patient advocacy ...

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Personas for Healthcare Marketing: Definition, Value, and Blueprint

By Russ 3 Comments

Personas for Healthcare Marketing: Definition, Value, and Blueprint

How to Use Patient Personas for Optimal Connection   Healthcare “Marketing”? If you want to truly connect with your patient community – and your prospective patient community, for that matter – you must know who you are trying to connect with. You must understand them. This article is about how to develop patient personas in […]

Personas in Healthcare – Your Secret Sauce

By Russ 1 Comment

Personas in Healthcare – Your Secret Sauce

Chats with Russ These couple of short videos (each less than 40 seconds) are from an hour-long chat that I had with Jess + Scott + YOU on the topic of personas: the value of personas for connecting with your audience. Frankly, I don’t think that it’s worth your time to watch the entire hour, but […]

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