Welcome to the
25th 21st Century
Despite the fact that most of medicine is mired in the 20th century, the rest of society if flying ahead. The fact is, nearly 100% of companies are involved in social media, like it or not. Hospitals and medical practices are behind, but quickly catching up: our employees are blogging, tweeting, updating their Facebook walls, and experimenting with the rapidly-evolving, latest, coolest social platform. Virtually 100% of those younger than 30 years old are active on social networks. If they work in your organization, assume that they are discussing your organization on those networks.
Your Social Media Policy Manual will keep employees out of hot water, and mitigate risk for your organization. You MUST have a social media policy manual!
You DO have a social media policy manual , don’t you? No?
Be sure to download my FREE Guide to Write Your Social Media Policy Manual below.
You can’t stop it. It’s part of their generation. It’s who they are. Humans are a social species. You’ll just have to deal. Welcome to the 21st century (rapidly going on the 25th). On the other hand, accepting that reality does NOT mean that you must accept your employees being on the social networks while at work. It is your prerogative to establish the rules for your organization. As long as they are clearly outlined in your policy manual, it is reasonable to expect compliance.
Social media interactions pose risks for your organization:
- One risk is that folks “out there” online will badmouth your practice or your institution. Think that doesn’t matter? Ask Dell about their struggle to overcome the “Dell Sucks” campaign. This risk can only be minimized by providing great care at all levels. By NOT sucking. You’re doing that, right? Let’s assume that you are and move on.
- There are risks that are unique to physicians, nurses, and other practitioners using social media that go beyond #1 above and #3 below. These arise from the potential for establishing a physician-patient relationship, or for dispensing medical advice over these media – don’t do it!
- There is also a risk of violating HIPAA regulations, resulting in fines up to $250,000 and/or imprisonment for up to 10 years per violation, for knowingly misusing someone’s Protected Health Information (PHI). This risk can – and should – be aggressively, proactively, explicitly minimized.
Writing any kind of Policy Manual is a pretty daunting task – I know, I’ve written a few from the hospital C-suite. Writing a Healthcare Social Media Policy Manual may not be you cup of tea. That’s why I have a FREE guide for you.
Click on the image below for immediate download of your Guide to Writing Your Healthcare Social Media Policy Manual (you’ll also be subscribed to this blog for occasional updates):
If you need further guidance I can help. I’ve helped write many of these. No charge. Really. Just let me know in the comments and I will reach out to arrange a time to chat. Until then … keep chillin …