Content Connecting Manifesto Yeah, I know … I’ve said it before (only because it’s true): “Healthcare Content Marketing” isn’t really marketing. We’re not marketing; we’re not selling anything. Okay, maybe we are selling something … we’re “selling” a patient experience. Because if you try to “sell” your practice by selling your services – whatever those may be, in […]
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Content Marketing in Healthcare
Healthcare Content Marketing Defined If you are in healthcare – either as a practitioner, or someone in the C-suite or management – you may have a natural aversion to “marketing.” Perhaps you see marketing as a necessary evil to bring in customers (aka patients). Even if you view marketing in a favorable light, chances are that […]
SCRIPPS & AIHM
Welcome SCRIPPS- & AIHM-ers!! This is THE Resource Page For YOUR Healthcare Brand Strategy and Marketing For those of you who attended the AIHM or SCRIPPS Pre-Conference for the business of practicing Integrative Medicine, my profound thanks. Of course it’s impossible to compress everything you could possibly want to know about brand strategy and marketing your […]
Healthcare NewsJacking
What is “Healthcare Newsjacking”? Newsjacking is the practice of using the popularity of a news story to amplify exposure of your content. The term was brought into the online mainstream by David Meerman Scott in his book, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. Healthcare […]
Productize Your Skill Set to Achieve Your Goals
Life and Career Goals: December brings good times with friends and family over the holidays. It’s also a good time to take stock and reflect on your life goals. Career goals. Nine years ago at about this I came to a stark realization: my then-two-year-old son was afraid of me. My Eye-Opener! You see, because […]