I’m here to help you grow your practice. Toward that goal, you might consider starting that podcast that you’ve been thinking about! Randy and I recently discussed how writing for someone else’s blog – as a medical guest blogger – can benefit your own professional brand. Click Here to listen to that episode of the Russ&Randy Podcast “Tips-in-10” (practical tips to brand and market your clinical practice or hospital in about 10 minutes) for details.
Benefits of Medical Guest Blogging
Here is a brief summary of the benefits of Medical Guest Blogging:
- You gain exposure to a whole new audience – but be sure to select a another blog that has a similar focus and similar audience.
- You demonstrate your expertise in your practice niche.
- You gain “quality back-links” from an “authority” site.
- Google and other search engines take notice, and improve ranking of your website.
- Improved search-engine rank of your website increases traffic to your site.
To summarize: medical guest-blogging is great for your SEO!!
The question I’ve been receiving is,
“How do I ask someone to write for their healthcare blog? How do I become a medical guest blogger?”
How to be a Medical Guest Blogger
CLICK HERE:
Listen to Russ&Randy “Tips-in-10” for How to be a Guest Blogger
Here is my proven step-by-step approach to healthcare guest-blogging (should work for any niche).
- Start a list of sites you’re interested in guest-blogging for.
- Add a brief summary of the content they provide their audience. Only focus on those sites that you can add value to!
- Study their writing and content style. What is the tone? What titles do they use? How are their articles formatted? Focused, single-topics; or broad overviews? Average length? Use of images?
Look through their blog/website for their most popular articles: those with the most likes, shares, or comments. - Create two to four titles with a short summary or bullet points for the content you’ll propose. Make it easy and irresistible for them. Personalize your request.
- Read their guidelines for guest-bloggers, if any.
- Take the time and effort to find a way to contact them – other than the contact page on their website. If necessary, call their office, ask for their email from the office manager.
- Collect links to your best three articles you’ve written so far: do not make them research your writing style. Make it as frictionless as possible!
- Obtain license-free images to include with your articles.
Example INQUIRY LETTER for Medical Guest-Blogging:
Hi _____!
I’ve been following your blog for a while now, and I love your content. Every time I read a post, I /// include your honest compliment here///
I’m reaching out to see whether you’d be interested in featuring a guest post from __mention your blog here__, a top-rated healthcare blog with _____ visits every month. ///if your blog doesn’t have much traffic, focus instead on your expertise in your niche///
I believe that we can add value for your audience on a few topics, so I’ve included those topics I think would resonate with your audience here:
- Proposed topic / title
– brief summary- Proposed topic / title
– brief summary- Proposed topic / title
– brief summaryHere are links to examples of my writing style: ///provide links to your own blog articles here///
Thanks so much for considering my request! And I assure you, I will make this process as frictionless as possible for you by sending you a formatted document with internal links included (links to your blog content) that you can copy and paste directly into WordPress.
I will also provide relevant license-free images for use in my articles.
To your continued success,
Your dedicated healthcare guest-blogger
Rules to be a Good Medical Guest Blogger
Once your article appears on the other healthcare website, show your gratitude by doing each of the following – and the owner of that site will be more likely to invite you back as a medical guest-blogger!
- Link to the post from your own website
- Promote the post on Twitter
- Share it on Facebook
- Thank the person!
- Check in regularly and respond to any comments
Return the Favor
Finally, consider returning the favor: invite the owner of that blog to send you an article for your blog. Note that if you are in different locations, you are not competing for local/regional website traffic — even if you practice in exactly the same practice niche! So look for a blog that has the greatest relevance to your own practice niche for your medical guest blogging experience.
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