Followers of this blog, or participants in any of my workshops on healthcare brand strategy, know that I am a huge advocate of using patient persona creation to guide content creation. You can read or watch more about patient personas HERE and HERE. Content creation because you must provide great content – trustworthy, accurate health information that […]
Personas for Healthcare Marketing: Definition, Value, and Blueprint
How to Use Patient Personas for Optimal Connection Healthcare “Marketing”? If you want to truly connect with your patient community – and your prospective patient community, for that matter – you must know who you are trying to connect with. You must understand them. This article is about how to develop patient personas in […]
Personas in Healthcare – Your Secret Sauce
Chats with Russ These couple of short videos (each less than 40 seconds) are from an hour-long chat that I had with Jess + Scott + YOU on the topic of personas: the value of personas for connecting with your audience. Frankly, I don’t think that it’s worth your time to watch the entire hour, but […]