Twitter for Healthcare Content Research At first, your blog was sizzling … now it’s Fizzling So maybe you’ve added a blog to your hospital site, or your practice site. And maybe you had some things to say … at first. But then the well ran dry. Now you’re wondering what to write about; you’re wondering […]
Chats with Russ – Ed Bennett (Godfather of HCSM)
Interview with Ed Bennett – 5 minutes (& 31 sec) worth watching! Ed was “doing” HCSM (healthcare social media) long before it was cool, back when folks like Dr. Kevin Pho (of KevinMD) were still in school. In fact, he was one of the pioneers who made it cool. And like most pioneers, Ed Bennett […]
Healthcare Social Media: Doctors on Social?
Healthcare Social Media According to a study by the Journal of Medical Internet Research (JMIR) reported in November, 2014: Nearly all hospitals (94%) have a Facebook page, but only about 50% are active on Twitter. On the other hand, a minority are connecting with patients via texting and email. Some Electronic Health Records (EHR) actually […]
Do You Have A Social Media Policy Manual?
Welcome to the 25th 21st Century Despite the fact that most of medicine is mired in the 20th century, the rest of society if flying ahead. The fact is, nearly 100% of companies are involved in social media, like it or not. Hospitals and medical practices are behind, but quickly catching up: our employees are blogging, tweeting, updating […]
The Top 5 Essential Rules for any Healthcare Brand Connecting Online
Here are the Top-5 essential Rules – the 5-C’s – for physicians and healthcare systems that are just now entering the digital world – HealthCare Social Media – HCSM. As our healthcare systems move toward branding our hospitals and medical practices, it is crucial that we are clear about our business objectives. We must clarify […]