What is “Healthcare Newsjacking”? Newsjacking is the practice of using the popularity of a news story to amplify exposure of your content. The term was brought into the online mainstream by David Meerman Scott in his book, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. Healthcare […]
Medical Podcast to Grow Your Practice
The Value of Your Medical Podcast Even though I’m a ‘boomer,’ that is, a geezer, and grew up in the analog era – including medical training with paper charts! – I am an advocate of digital media for healthcare. And I’m an advocate for using a medical podcast to better connect with your patients, your […]
Repurpose to Video: How to Repurpose Your Content
Creating content is a chore! So how can you make the most of it? How can you get more mileage out of the effort you invest? More bang for your buck? Maximize your ROI? Answer: you can repurpose and re-use your content to make the most of it! As we recently reviewed on the Russ […]
Boost Engagement on Your Practice Blog: Nine Ways
So you’ve added a blog to your practice website…to provide answers to questions that your future patients are online searching for. You’ve begun to build your subscriber email list…to continue building trusted relationships with your future patients. You’re doing everything possible to enhance engagement of your visitors with your website content. Or are you? Simply […]
Your Healthcare Website Home Page: 9 Critical Elements
Your Healthcare Website Your Healthcare Website Home Page is the front door to your clinical practice or hospital in the digital world. Your home page will receive more traffic than any other page on your website. And yet, for most healthcare websites, this page is not optimized for their visitors’ experience. Just as the patient […]