How to Use Patient Personas for Optimal Connection Healthcare “Marketing”? If you want to truly connect with your patient community – and your prospective patient community, for that matter – you must know who you are trying to connect with. You must understand them. This article is about how to develop patient personas in […]
Chats with Russ – Ed Bennett (Godfather of HCSM)
Interview with Ed Bennett – 5 minutes (& 31 sec) worth watching! Ed was “doing” HCSM (healthcare social media) long before it was cool, back when folks like Dr. Kevin Pho (of KevinMD) were still in school. In fact, he was one of the pioneers who made it cool. And like most pioneers, Ed Bennett […]
It’s Not Healthcare Content MARKETING!
Content Connecting Manifesto Yeah, I know … I’ve said it before (only because it’s true): “Healthcare Content Marketing” isn’t really marketing. We’re not marketing; we’re not selling anything. Okay, maybe we are selling something … we’re “selling” a patient experience. Because if you try to “sell” your practice by selling your services – whatever those may be, in […]
Content Marketing in Healthcare
Healthcare Content Marketing Defined If you are in healthcare – either as a practitioner, or someone in the C-suite or management – you may have a natural aversion to “marketing.” Perhaps you see marketing as a necessary evil to bring in customers (aka patients). Even if you view marketing in a favorable light, chances are that […]
Are You StoryTELLING or Story DOING?
As the tenets of content marketing become widely adopted in healthcare, as in other industries, we are hearing more about storytelling. Story as a branding or marketing technique has reached medicine: Storytelling as a way to engage your audience, your patient community. Storytelling as a way to make your doctors more human, more accessible. My […]