Interview with Ed Bennett – 5 minutes (& 31 sec) worth watching! Ed was “doing” HCSM (healthcare social media) long before it was cool, back when folks like Dr. Kevin Pho (of KevinMD) were still in school. In fact, he was one of the pioneers who made it cool. And like most pioneers, Ed Bennett […]
It’s Not Healthcare Content MARKETING!
Content Connecting Manifesto Yeah, I know … I’ve said it before (only because it’s true): “Healthcare Content Marketing” isn’t really marketing. We’re not marketing; we’re not selling anything. Okay, maybe we are selling something … we’re “selling” a patient experience. Because if you try to “sell” your practice by selling your services – whatever those may be, in […]
Content Marketing in Healthcare
Healthcare Content Marketing Defined If you are in healthcare – either as a practitioner, or someone in the C-suite or management – you may have a natural aversion to “marketing.” Perhaps you see marketing as a necessary evil to bring in customers (aka patients). Even if you view marketing in a favorable light, chances are that […]
Are You StoryTELLING or Story DOING?
As the tenets of content marketing become widely adopted in healthcare, as in other industries, we are hearing more about storytelling. Story as a branding or marketing technique has reached medicine: Storytelling as a way to engage our audience, our patient community. Storytelling as a way to make our doctors more human, more accessible. My […]
Chats with Russ – Dr. Wendy Sue Swanson
Interview of Dr. Wendy Sue Swanson: 5 Minutes Worth Watching I recently chatted with Dr. Wendy Sue Swanson to learn about her use of the internet to better serve her community. In this first 5-minute video we focus on how she uses the digital world to better connect with patients, to educate and serve them better. Future installments will […]