What is “Healthcare Newsjacking”? Newsjacking is the practice of using the popularity of a news story to amplify exposure of your content. The term was brought into the online mainstream by David Meerman Scott in his book, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. Healthcare […]
Medical Podcast to Grow Your Practice
The Value of Your Medical Podcast Even though I’m a ‘boomer,’ that is, a geezer, and grew up in the analog era – including medical training with paper charts! – I am an advocate of digital media for healthcare. And I’m an advocate for using a medical podcast to better connect with your patients, your […]
Paid Traffic for Your Healthcare Website?
Paid Traffic: is There a Place for it in Healthcare? Whether there is a place for paid traffic in healthcare really comes down to the return-on-investment (ROI) calculation. We’ll return to that in a moment. But first, let’s review a brief history of advertising in medicine, then review how “paid traffic in healthcare” differs from […]
Google Analytics Provides Your Practice KPIs
Google Analytics KPI’s (Key Performance Indicators) “Internal KPIs” are used to measure and optimize performance of your brand strategy and marketing. Google Analytics is a free tool that will be the foundation of your KPI insights. For healthcare practices, internal KPIs will help guide creation of content that engages your audience. Specifically, your future patient […]
Healthcare Marketing: Anti-Marketing Manifesto
The term “marketing” usually has a (very) negative connotation for those of us in healthcare. It conjures up images of high-pressure sales. Of websites with flashing fluorescent arrows and “limited” supplies, so order now! But, those images are actually of “healthcare advertising,” not marketing. And recently, some folks that I respect tell me that there are […]