Russell Faust, MD, PhD

mission: passionate patient advocacy ...

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Healthcare NewsJacking

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Healthcare NewsJacking

What is “Healthcare Newsjacking”? Newsjacking is the practice of using the popularity of a news story to amplify exposure of your content. The term was brought into the online mainstream by David Meerman Scott in his book, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. Healthcare […]

Medical Podcast to Grow Your Practice

By Russ 1 Comment

Medical Podcast to Grow Your Practice

The Value of Your Medical Podcast Even though I’m a ‘boomer,’ that is, a geezer, and grew up in the analog era – including medical training with paper charts! – I am an advocate of digital media for healthcare. And I’m an advocate for using a medical podcast to better connect with your patients, your […]

Paid Traffic for Your Healthcare Website?

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Paid Traffic for Your Healthcare Website?

Paid Traffic: is There a Place for it in Healthcare? Whether there is a place for paid traffic in healthcare really comes down to the return-on-investment (ROI) calculation. We’ll return to that in a moment. But first, let’s review a brief history of advertising in medicine, then review how “paid traffic in healthcare” differs from […]

Google Analytics Provides Your Practice KPIs

By Russ 3 Comments

Google Analytics Provides Your Practice KPIs

Google Analytics KPI’s (Key Performance Indicators)  “Internal KPIs” are used to measure and optimize performance of your brand strategy and marketing. Google Analytics is a free tool that will be the foundation of your KPI insights. For healthcare practices, internal KPIs will help guide creation of content that engages your audience. Specifically, your future patient […]

Healthcare Marketing: Anti-Marketing Manifesto

By Russ 4 Comments

Healthcare Marketing: Anti-Marketing Manifesto

The term “marketing” usually has a (very) negative connotation for those of us in healthcare. It conjures up images of high-pressure sales. Of websites with flashing fluorescent arrows and “limited” supplies, so order now! But, those images are actually of “healthcare advertising,” not marketing. And recently, some folks that I respect tell me that there are […]

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