Paid Traffic: is There a Place for it in Healthcare? Whether there is a place for paid traffic in healthcare really comes down to the return-on-investment (ROI) calculation. We’ll return to that in a moment. But first, let’s review a brief history of advertising in medicine, then review how “paid traffic in healthcare” differs from […]
Google Analytics Provides Your Practice KPIs
Google Analytics KPI’s (Key Performance Indicators) “Internal KPIs” are used to measure and optimize performance of your brand strategy and marketing. Google Analytics is a free tool that will be the foundation of your KPI insights. For healthcare practices, internal KPIs will help guide creation of content that engages your audience. Specifically, your future patient […]
Healthcare Marketing: Anti-Marketing Manifesto
The term “marketing” usually has a (very) negative connotation for those of us in healthcare. It conjures up images of high-pressure sales. Of websites with flashing fluorescent arrows and “limited” supplies, so order now! But, those images are actually of “healthcare advertising,” not marketing. And recently, some folks that I respect tell me that there are […]
Inbound Marketing: What Are Your (Prospective) Patients Looking For?
More Secret Sauce for Connecting with Your Prospective Patients In my last article I covered some “secret sauce” … using Twitter for healthcare research, to find out what your prospecive patents are asking online. After all, if you don’t know what they are looking for, you cannot provide it, and you won’t be found. Provide […]
How to Use Twitter to Figure Out What Healthcare Content to Provide
Twitter for Healthcare Content Research At first, your blog was sizzling … now it’s Fizzling So maybe you’ve added a blog to your hospital site, or your practice site. And maybe you had some things to say … at first. But then the well ran dry. Now you’re wondering what to write about; you’re wondering […]