Followers of this blog, or participants in any of my workshops on healthcare brand strategy, know that I am a huge advocate of using patient persona creation to guide content creation. You can read or watch more about patient personas HERE and HERE. Content creation because you must provide great content – trustworthy, accurate health information that […]
HATE to Write? How to Produce Healthcare Blog Content Anyway
Very few of us enjoy writing. That image above is how most of us feel about writing: we hate to write! In fact,most physicians loathe writing, especially after taking so many notes for so many years. But even those of us who enjoy writing simply don’t have the time! You have patients to see; EMR […]
