Russell Faust, MD, PhD

mission: passionate patient advocacy ...

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Patient Persona Creation: Advanced Tips for Content Creation

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Patient Persona Creation: Advanced Tips for Content Creation

Followers of this blog, or participants in any of my workshops on healthcare brand strategy, know that I am a huge advocate of using patient persona creation to guide content creation. You can read or watch more about patient personas HERE and HERE. Content creation because you must provide great content – trustworthy, accurate health information that […]

How to Break Writer’s Block

By Russ 1 Comment

How to Break Writer’s Block

Getting Content Means Getting Text Text Means Writing Getting your site found…getting it ranked on search engine ranking pages, depends on content. Content on your practice website; content on your blog. And most of that content will be text. Sure, you may add some videos; you may add an infographic; or you may use your […]

HATE to Write? How to Produce Healthcare Blog Content Anyway

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HATE to Write? How to Produce Healthcare Blog Content Anyway

Very few of us enjoy writing. That image above is how most of us feel about writing: we hate to write! In fact,most physicians loathe writing, especially after taking so many notes for so many years. But even those of us who enjoy writing simply don’t have the time! You have patients to see; EMR […]

Search Engine Optimization for Your Medical Practice

By Russ 3 Comments

Search Engine Optimization for Your Medical Practice

WHY SEO? The last article here reviewed the benefits of Google Analytics for optimizing your website. Well, search engine optimization – SEO – is the flip side of that coin. SEO matters more than you may know… More than 50% of all organic search traffic goes to the top 3 links on the search engine […]

For Optimal Patient Experience…

By Russ 2 Comments

For Optimal Patient Experience…

The Patient Waiting Experience I was so grateful to sit down and chat with my friend, Karen D. DeCuir-DiNicola (Karen-D3 to her friends) about her mission to improve the patient waiting experience. Because every patient spends time waiting. And if you can improve their patient waiting experience, you can improve their overall patient experience. And the benefits […]

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