Please come listen to Dr. Bryan Vartabedian MD describe his journey in the public digital space; how he struggles to find creative time; how he thinks physicians can benefit from their digital footprint in general, his insights gained from Twitter, and more. He kindly spent time chatting with me for our Russ & Randy PODCAST.
Bryan Vartabedian, MD, is a rare breed of physicians who were early-adopters of digital media. Unlike the majority of us who embraced the digital world as a way to educate and connect with our patient communities, Dr. V uses his digital footprint to share his thoughts on the challenges that we physicians struggle with as we transition into a digital world. He meditates on his blog, 33Charts.com, and is now recognized as one of the ‘thought leaders’ at the crossroads of medicine and technology: the National Library of Medicine has chosen to archive his 33Charts blog to represent thought leadership in the 21st century. Whoa!
Bryan Vartabedian MD Has Cred
Dr. V serves as a founding advisor to the Health Care Track at the SXSW Interactive Festival; he previously served on the External Advisory Board of the Mayo Clinic Center for Social Media, and in 2013 was awarded the designation of Platinum Fellow by the Mayo Clinic. Dr. V is quoted by such esteemed media as The Wall Street Journal, The New York Times, US News and World Report, and CNN.
Old School…From Analog to Digital
It is therefore humbling and inspiring that Dr. V offered to share some lessons that he has learned along his journey into the digital world. Like me, Dr. V is from the last generation of physicians who were born, raised, and trained in the analog era. The story of how his digital footprint developed is unique, and instructive.
Bryan Vartabedian MD Goes Digital
As he neared publication of his book on colic in babies (Colic Solved), colleagues advised him to start a blog to launch his book. He dutifully started to blog, and discovered that he had a world-wide audience. As he developed his own digital footprint, he recognized the struggles that all physicians share when they begin to publish public-facing content online. As examples of his insights, click over to 33charts to read Doctors and social media: Damned if you engage, damned if you don’t, and Facebook Won’t Fix the Doctor-Patient Relationship.
It’s a Win-Win
Dr. V and I share the opinion (along with Dr. Wendy Sue Swanson) that if physicians are going to enter the public space, then we have an obligation to provide accurate, helpful information for our patients, where they are looking for answers – online. But more than merely advocating for other physicians and patients, Dr. V insists that his own career benefits significantly from his efforts in creating content in the digital word.
To sum up one of his maxims: Visibility Creates Opportunity.
Visibility Creates Opportunity
Bryan Vartabedian, MD
I couldn’t agree more!!
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