WHY SEO? The last article here reviewed the benefits of Google Analytics for optimizing your website. Well, search engine optimization – SEO – is the flip side of that coin. SEO matters more than you may know… More than 50% of all organic search traffic goes to the top 3 links on the search engine […]
For Optimal Patient Experience…
The Patient Waiting Experience I was so grateful to sit down and chat with my friend, Karen D. DeCuir-DiNicola (Karen-D3 to her friends) about her mission to improve the patient waiting experience. Because every patient spends time waiting. And if you can improve their patient waiting experience, you can improve their overall patient experience. And the benefits […]
Google Analytics Provides Your Practice KPIs
Google Analytics KPI’s (Key Performance Indicators) “Internal KPIs” are used to measure and optimize performance of your brand strategy and marketing. Google Analytics is a free tool that will be the foundation of your KPI insights. For healthcare practices, internal KPIs will help guide creation of content that engages your audience. Specifically, your future patient […]
Optimize Patient Experience for Your Practice
Interview with Duane Knapp, World-Class Brand Strategist: Build Your Healthcare Brand How to Optimize Patient Experience at Your Practice or Hospital On the Russ & Randy Podcast we have a treat this week: instead of our usual “TIPS-IN-TEN” episode of practical healthcare marketing tips in 10 minutes or less, we will be taking a deep […]
Healthcare Lead-Magnets
Build Relationships…Using a Healthcare Lead Magnet. Healthcare is Unique We’ve said it before: you’re not selling anything in healthcare. You’re not even selling healthcare. What are you doing? You are building relationships with your future patients. You are connecting. You are getting them to know, like, and trust you. How? By providing value. By answering […]