We don’t have an information shortage, we have an information quality shortage; we have an attention shortage … Your patients are trying to drink from a health information fire hose, but the water is dirty – it’s mis-information. They find that mis-information every time they search for answers to their health questions. Why? Because the “information” their […]
Healthcare NewsJacking
What is “Healthcare Newsjacking”? Newsjacking is the practice of using the popularity of a news story to amplify exposure of your content. The term was brought into the online mainstream by David Meerman Scott in his book, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. Healthcare […]
Productize Your Skill Set to Achieve Your Goals
Life and Career Goals: December brings good times with friends and family over the holidays. It’s also a good time to take stock and reflect on your life goals. Career goals. Nine years ago at about this I came to a stark realization: my then-two-year-old son was afraid of me. My Eye-Opener! You see, because […]
Be a Medical Guest Blogger: How to Guest Blog for Another Healthcare Website
I’m here to help you grow your practice. Toward that goal, you might consider starting that podcast that you’ve been thinking about! Randy and I recently discussed how writing for someone else’s blog – as a medical guest blogger – can benefit your own professional brand. Click Here to listen to that episode of the Russ&Randy Podcast […]
Medical Podcast to Grow Your Practice
The Value of Your Medical Podcast Even though I’m a ‘boomer,’ that is, a geezer, and grew up in the analog era – including medical training with paper charts! – I am an advocate of digital media for healthcare. And I’m an advocate for using a medical podcast to better connect with your patients, your […]