Paid Traffic: is There a Place for it in Healthcare? Whether there is a place for paid traffic in healthcare really comes down to the return-on-investment (ROI) calculation. We’ll return to that in a moment. But first, let’s review a brief history of advertising in medicine, then review how “paid traffic in healthcare” differs from […]
Avoid SPAM! How to Keep Your Emails Out of the SPAM Folder
EMAIL is a great way to boost engagement with your audience, but you must avoid spamming your email list!! Despite your good intentions, the SPAM filters may still tag your emails as spam. You want to grow your email subscriber list, and you should send them regular updates and value-added emails. You’re building relationships, demonstrating your […]
Boost Engagement on Your Practice Blog: Nine Ways
So you’ve added a blog to your practice website…to provide answers to questions that your future patients are online searching for. You’ve begun to build your subscriber email list…to continue building trusted relationships with your future patients. You’re doing everything possible to enhance engagement of your visitors with your website content. Or are you? Simply […]
Patient Persona Creation: Advanced Tips for Content Creation
Followers of this blog, or participants in any of my workshops on healthcare brand strategy, know that I am a huge advocate of using patient persona creation to guide content creation. You can read or watch more about patient personas HERE and HERE. Content creation because you must provide great content – trustworthy, accurate health information that […]
How to Break Writer’s Block
Getting Content Means Getting Text Text Means Writing Getting your site found…getting it ranked on search engine ranking pages, depends on content. Content on your practice website; content on your blog. And most of that content will be text. Sure, you may add some videos; you may add an infographic; or you may use your […]