The Value of Your Medical Podcast Even though I’m a ‘boomer,’ that is, a geezer, and grew up in the analog era – including medical training with paper charts! – I am an advocate of digital media for healthcare. Those familiar with my blog here have already been bludgeoned with my not-so-humble-opinion about how to […]
Bryan Vartabedian, MD Chats With Russ
Doctors in the Digital World Please come listen to Dr. Bryan Vartabedian MD describe his journey in the public digital space; how he struggles to find creative time; how he thinks physicians can benefit from their digital footprint in general, and insights gained from Twitter, and more. He kindly spent time chatting with me for our […]
Repurpose to Video: How to Repurpose Your Content
Creating content is a chore! So how can you make the most of it? How can you get more mileage out of the effort you invest? More bang for your buck? Maximize your ROI? Answer: you can repurpose and re-use your content to make the most of it! As we recently reviewed on the Russ […]
Paid Traffic for Your Healthcare Website?
Paid Traffic: is There a Place for it in Healthcare? Whether there is a place for paid traffic in healthcare really comes down to the return-on-investment (ROI) calculation. We’ll return to that in a moment. But first, let’s review a brief history of advertising in medicine, then review how “paid traffic in healthcare” differs from […]
Avoid SPAM! How to Keep Your Emails Out of the SPAM Folder
EMAIL is a great way to boost engagement with your audience, but you must avoid spamming your email list!! Despite your good intentions, the SPAM filters may still tag your emails as spam. You want to grow your email subscriber list, and you should send them regular updates and value-added emails. You’re building relationships, demonstrating your […]